Future Marketing Measure for Thai
by Lecture Chackrit Duangphastra in 1997 *(The Full Text view in
Thai Language only)*
Maritime transport plays a role in developing
Thai economy and trade.Efficient and strong Thai merchant fleet is able to enhance
economic potential of the nation. Marketins measure is one the pervasive promotion
measures employed to stimulate shipping development. This measure has long been
implemented in Thailand in forms of cabotage law, foreign cargo reservation, and bilateral
agreement. However, the General Agreement on Trade in Services (GATS), which will be
applied to Thailand no later than the year 2005, together with the trend in economic
integration of this region, may limit the use of existing marketing measure and therefore
require a new adjustment.
The reseach aims at studying marketing measures
which are suitable for related organisation and economic environment. It also examines
various marketing strategies available to shipping firms to develop their own business on
their own effort.